Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August virgin.com received 908.1K visits with the average session duration 04:52. Compared to July traffic to virgin.com has increased by 27.67%.

Visits

908.1K

+28%

Pages / Visit

2.93

Avg. Visit Duration

04:52

Bounce Rate

60.17%

Total Visits last 2 months

Aug908.1K

Jul711.27K

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virgin.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Virgin.com's core audience is located in United Kingdom followed by United States, and France.

Country		All devices	Desktop	Mobile
United Kingdom	47.62%	432.41K	20.79%	79.21%
United States	34.13%	309.91K	37.43%	62.57%
France	3.64%	33.04K	3.76%	96.24%
Australia	3.45%	31.32K	26.76%	73.24%
India	2.42%	21.94K	19.72%	80.28%

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virgin.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

Aug 2025

On virgin.com, visitors mainly come from Direct (41.75% of traffic), followed by google.com (28.06%). In most cases, after visiting virgin.com, users go to virginhotels.com and virginatlantic.com.

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virgin.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Virgin.com’s traffic has increased by 11.16% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -94.9% down to current paid search traffic.

Organic Search Traffic

327.51K

+11%

Paid Search Traffic

-95%

Branded Traffic Share

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virgin.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

virgin.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to virgin.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United Kingdom

Aug 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
virgin holidays	N	2	201,000	0.79	18.5%
virgin bet	N	2	450,000	7.34	8.15%
virgin red	N	1	9,900	2.61	5.52%
virgin	I	3	90,500	1.35	5.17%
virgin atlantic	I	3	368,000	0.45	4.61%

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virgin.com Backlink Analytics

Analyze and track virgin.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

virgin.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

38.16K

2.05M

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virgin.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In August the number of backlinks to virgin.com has increased by 2.64% and equals 2.05M. The amount of referring domains has increased by 1.32% and equals 38.16K.

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virgin.com SEO Audit

Check out virgin.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

virgin.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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virgin.comAugust 2025 Traffic Stats

virgin.com Web Traffic Statistics

virgin.com Traffic and Visitor Engagement