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Top websites in Worldwide (All Industries)
August 2025
Domain | Visits | Desktop share | Mobile share | MoM | YoY | Main Traffic Source | |
|---|---|---|---|---|---|---|---|
| 98.22B | 27.48%26.99B | 72.52%71.24B | ↓3.08% | ↑2.48% | Direct | ||
| 48.11B | 30.66%14.75B | 69.34%33.36B | ↑2.1% | ↓4.29% | Direct | ||
| 9.68B | 49.05%4.75B | 50.95%4.93B | ↓2.68% | ↓11.64% | Direct | ||
| 5.55B | 46.77%2.6B | 53.23%2.96B | ↓2.72% | ↑4.11% | Direct | ||
| 5.38B | 75.39%4.06B | 24.61%1.32B | ↑2.6% | ↑458.09% | Direct | ||
| 4.88B | 39.74%1.94B | 60.26%2.94B | ↑4.79% | ↑32.54% | Search | ||
| 4.67B | 24.03%1.12B | 75.97%3.54B | ↓2.05% | ↓3.15% | Search | ||
| 4.01B | 9.12%365.69M | 90.88%3.64B | ↓4.86% | ↓4.02% | Direct | ||
| 3.94B | 31.41%1.24B | 68.59%2.7B | ↑2.85% | ↓10.33% | Direct | ||
| 3.77B | 43.91%1.65B | 56.09%2.11B | ↓4.91% | ↑174.2% | Direct | ||
| 2.75B | 9.66%265.88M | 90.34%2.49B | ↑1.27% | ↓9.26% | Direct | ||
| 2.68B | 84.21%2.25B | 15.79%422.63M | ↓5.2% | ↑9.18% | Direct | ||
| 2.67B | 45.62%1.22B | 54.38%1.45B | ↓5.26% | ↓7.13% | Direct | ||
| 2.36B | 65.04%1.54B | 34.96%826.51M | ↓1.1% | ↑15.51% | Direct | ||
| 2.16B | 13.17%283.98M | 86.83%1.87B | ↓0.3% | ↓6.07% | Direct | ||
| 2.08B | 10.21%212.25M | 89.79%1.87B | ↑2.08% | ↑194.37% | Direct | ||
| 2B | 39.38%787.25M | 60.62%1.21B | ↓3.27% | ↓9.4% | Direct | ||
| 1.97B | 25.47%500.63M | 74.53%1.47B | ↓12.81% | ↑5.46% | Direct | ||
| 1.77B | 39.24%694.12M | 60.76%1.07B | ↓5.05% | ↓10.2% | Direct | ||
| 1.68B | 3.34%55.91M | 96.66%1.62B | ↓5.13% | ↓16.21% | Direct |
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Key terms:
- Domain — The unique address that identifies a website on the internet.
- Visits — A metric that reflects the action of an individual accessing a website aka traffic.
- MoM — Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.
- YoY — Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.
- Traffic sources — The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.
- Direct — Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g. PDFs or Microsoft Word documents).
- Referral — Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).
- Search — Traffic to a site coming directly from a click from search engine non-paid results (For example, Google, Bing, or DuckDuckGo).
- Organic Social — Traffic sent to a domain via posts on social media platforms (For example, Facebook, Twitter, Reddit, Pinterest, or YouTube) that were created and published without any paid promotion or advertising.
- Paid social — Traffic to a website from paid advertisements placed on social media platforms.
- Paid search — Traffic to a website sent from advertisements shown on a search engine’s results page.
- Email — Traffic to a website from links embedded inside emails.
- Display — Traffic to a site from display advertisements, such as banner ads or other visual ad formats.