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SEO Toolkit Crash Course

Ready to dive straight into SEO tools and see them in action? This free Crash Course is built for hands-on learners who want to master Semrush's SEO Toolkit through practical walkthroughs. Skip the theory and jump into real tool demonstrations that you can follow along with step-by-step. Perfect for anyone who learns best by doing!

Who is this сourse for?

This course is for anyone interested in Semrush's SEO Toolkit and looking to get started optimizing their site. If you're already familiar with SEO concepts and just want walkthroughs to see the tools in action, you're in the right place.

What you’ll learn

Get to know the basics of using Semrush's SEO Toolkit, including measuring visibility, keyword research, position tracking, and identifying backlink opportunities. By the end, you'll be able to use Semrush SEO tools to optimize your own site.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Rita Cidre

Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.

Rosa Amato

Rosamaria Amato is a Scale Customer Success Manager at Semrush who’s passionate about helping users make the most of their digital marketing tools. She’s spent the last few years hosting live webinars, workshops, and creating educational content to help users get measurable results. She is passionate about making complex SEO concepts accessible and actionable, empowering marketers and business owners to reach their goals with confidence.

Course Structure

Course Intro

Welcome to the Semrush SEO Toolkit Crash Course! Meet our Head of Academy, Rita, who will be going over what you can expect to be covered in this course.

1 video

1 minute

Walkthrough: Access Your Semrush Account and Complete Setup Tasks

This tutorial walks you through account creation and essential setup tasks to customize your experience. Complete your profile, set preferences, and connect analytics tools to unlock the full power of your Semrush account.

1 video

14 minutes

Walkthrough: Measure Your Visibility

The first step in any SEO process is competitive research. This quick tutorial walks you through the essential Semrush tools for revealing your rivals' traffic sources, backlink profiles, and keyword performance. Perfect for anyone looking to gain a competitive advantage in organic search!

1 video

8 minutes

Walkthrough: Identify Your Target Keywords

Discover how to unlock SEO success with the Semrush keyword research suite. This video guides you through some of our most popular tools like Keyword Overview, Keyword Magic Tool, and Keyword Gap, that can help you boost traffic and outsmart competitors.

1 video

16 minutes

Walkthrough: Set up Position Tracking

Learn how to quickly set up Position Tracking with Semrush to monitor your keyword rankings, track competitors, and measure visibility across specific locations and devices.

1 video

6 minutes

Walkthrough: Identify Technical Errors with Your Website

Explore how Semrush's Site Audit tool can reveal hidden website issues impacting your search performance! This walkthrough shows what the tool can tell you about your site and which fixes deliver the biggest SEO impact.

1 video

6 minutes

Walkthrough: Identify Backlink Opportunities

Learn how to use Semrush's backlink analysis tools to get a picture of your website's link profile and the competitive landscape. This walkthrough explains what these tools actually track, how to interpret link quality metrics, and ways to identify valuable link-building opportunities.

1 video

10 minutes

Bonus: Local SEO Strategy and Walkthrough

A quick mention of Local SEO, and why if you're a brick-and-mortar store who wants to get their name out there on Google Maps and other platforms, you should register a Google Business Profile!

1 video

1 minute

Congratulations!

Congratulations on completing your course! Earn a valuable certificate to showcase on LinkedIn. Your learning journey is just beginning! From all of us at Semrush, congratulations on this achievement. We look forward to seeing you continue to grow!

1 video

1 minute

Would You Recommend this Course?

One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!

1 video

1 minute

Enroll for free

Start your SEO journey today with this course, packed with strategies you can implement right now.